Pragmatic Marketing
A framework for a pragmatic approach to marketing focuses on delivering products that customers want and analyzing their requirements. It involves interviewing prospective customers, creating an initial prototype of the product, and then evaluating it with them to make sure it meets their requirements. The process continues throughout the product's life cycle.
One approach flirts a little with relativism. It implies that truth isn't as important as it was traditionally thought to be. Another approach is more cautious about relativism, focusing on the speech-act and justification theories.
Track and trace
Track and trace is an important supply chain management tool for managing supply chains. It lets businesses always know where their products are. This visibility allows companies to improve their logistics workflows, decrease costs and save time. It also aids in improving efficiency and quality. It also reduces manual inventory counts and inspections. It is also helpful in avoiding production disruptions caused by insufficient or poor-quality equipment or raw materials.
In the aftermath of the pandemic, many businesses realized that they didn't have visibility from end to end of their supply chain. This has led to a surge in the demand for smart, scalable track and trace technologies that can provide more reliable and accurate information about the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions in the future, and protect consumers' health.
Serialisation is a feature that can be added to your CMMS to improve the track and trace capabilities of your business. This will ensure that every item has its own unique identification number that can be recorded and tracked in real-time. This will also help you comply with stringent regulations, such as those related to food safety. Utilizing a digital platform such as MaintainX, which is integrated into your CMMS software, will allow you to analyze and access the data using a simple interface.
The term "track and trace' can be confusing, since it sounds like "follow the track." However this is a distinct procedure, and involves recording the entire journey of an asset or shipment. The information is then available to all the parties involved in the supply chain, including the customer. This gives customers more confidence in their deliveries and allows them to check whether it was damaged or lost during transport.
Most parcels that are sent today are digitally scanned at every step of the shipping process. The information is then made public online so that customers can verify the status of their parcel anytime. This makes the experience of shipping better for both the customers and the carriers. This allows them to offer the service at a lower price.
Counterfeit detection
Counterfeiting and diversion of grey market funds cost businesses trillions of dollars a year1. It costs brands their reputation and damages trust, and for food products and medicines, can harm the health of the public. To fight this menace, real-time item-level tracking is essential. However, visit my homepage to costs digital authentication has traditionally been reserved for high-value products.
Pragmatic's world-leading visual detection technology powers a range of counterfeit prevention tools that work in tandem to protect your business. It is based on our patent-pending Visual-AI stack and offers an scalable and flexible counterfeit detection for your platforms and marketplaces. Our solution is designed to be fast and accurate, as well as simple to use.
It identifies and detects all forms of fake documents, ranging from banknote "paper" to digital images. The system examines various aspects like watermarks and microprinting to confirm that your products are genuine. This way, you'll keep your customers safe and ensure that your goods conform to the standards of quality required. This helps you to boost your profits and boost confidence in your customers. The system is also mobile and can be utilized at any point of sale.